By In Mixed Martial Arts

Down So Long It Looks Like Up

“No industry is exempt from cycling through boom and bust periods. It’s a staple of capitalist economies and, frankly, an inevitability given the interconnectedness of the digital world. Even the most tightly managed and vertically integrated companies are subject to consequences from outside forces beyond their control. Perpetual growth is an impossible illusion, and if anything, contraction is more of a guarantee than expansion.

There’s no question that this has been a down year so far for the Ultimate Fighting Championship. The four pay-per-view cards of 2017 have all, to varying degrees, failed to make a blip on the wider sports radar outside of MMA diehards. The trend seems to be swinging upward, with UFC 211 being the most successful event so far; and there are some solid events lined up for the next few pay-per-views. A lot will be riding on their success.

That’s not to say there haven’t been good fights or even good fight cards, but sports are more than just games; there is a vital business infrastructure that needs to be in smooth working condition in order for the games to happen in the first place. The business side may not be your personal cup of tea, but if you’re a fan of the actual fights, then the business climate affects your areas of interest nonetheless…”

Read more at Sherdog

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