By In Mixed Martial Arts

Getting Ahead by Getting People Mad

“First it was boos that rained down upon Colby Covington. Then it was booze.

After his unanimous decision win over hometown-favorite Demian Maia in the UFC Fight Night 119 co-headliner on Saturday in Sao Paulo, Brazil, Covington proceeded to get on the microphone and call the host country “a dump” and the 10,000 Brazilians in attendance “filthy animals.” Derek Kronig was on translator duty for the event, but Daniel Cormier didn’t bother to pass him the microphone. Covington reveled in it: “We ain’t translating tonight, baby!” As he was rushed out of the arena by security, fans pelted him with cups of beer and whatever trash was within reach. Clearly, no translation was needed.

Covington and his antics became the most talked-about part of the show, despite his fight with Maia being altogether forgettable. On paper, beating a top-five welterweight in his hometown is impressive, but the manner in which Covington won did not make anyone clamor to see him in a title fight. Don’t be surprised, though, if that’s exactly where he ends up. In this era of the UFC, ratings trump rankings, and playing the villain — even when it’s done poorly — continues to work. Covington was the biggest story of the night because he made people angry. He failed to excite anyone with his actual fighting, but angering people is a fine enough substitute. Anger is a powerful source to tap into. It excites and energizes us in real, biochemical ways. Our brains secrete adrenaline, our hearts beat faster and our bodies pulse with the same evolutionary readiness to do battle that was a necessary survival tool for much of human history. Only now, our “battles” mostly take place via seething comments online…”


Read more at Sherdog

, ,

14 Responses to Getting Ahead by Getting People Mad

  1. … [Trackback]

    […] Read More on that Topic: […]

  2. … [Trackback]

    […] There you will find 71301 more Information to that Topic: […]

  3. viagra cialis stack

    buy brand or generic cialis online lowest price order – cheap generic cialis usa without prescription – vendita online cialis generico

  4. … [Trackback]

    […] Find More Info here on that Topic: […]

  5. … [Trackback]

    […] Read More to that Topic: […]

  6. 사설토토 says:

    … [Trackback]

    […] Find More Info here on that Topic: […]

  7. fake rolex says:

    … [Trackback]

    […] Read More here to that Topic: […]

  8. … [Trackback]

    […] Read More here on that Topic: […]

  9. … [Trackback]

    […] Find More on on that Topic: […]

  10. … [Trackback]

    […] There you will find 37552 additional Info on that Topic: […]

  11. generic viagra without a doctor prescription viagra – india viagra manufacturers – viagra online usa forum contains no new posts

  12. dewaqq says:

    … [Trackback]

    […] There you can find 94579 additional Information on that Topic: […]

  13. viagra pill

    buy cialis online = order cheap cialis online safety and – cialis commercials avatar – cialis doses faq

  14. … [Trackback]

    […] Here you can find 76411 additional Info to that Topic: […]

Leave a Reply