Dana White
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By In Mixed Martial Arts

Self-Fulfilling Prophecies

“UFC 215 on Saturday in Edmonton, Alberta, is an above-average offering. While the undercard is mostly what you would expect from an undercard, it still features two top-15 women’s bantamweights and two top-five flyweights, which is more than a lot of Ultimate Fighting Championship events can boast.

The main card, however, is all bangers. The Jeremy Stephens-Gilbert Melendez fight is high stakes and should be high action, as well. The fight between Ilir Latifi and Tyson Pedro, who share a combined six first-round finishes in the UFC, is likely to end quickly and dramatically. On top of that, former lightweight champion Rafael dos Anjos will look to stake his claim as a force at welterweight against perennial contender Neil Magny. These are all good, relevant bouts that coalesce into a fitting buildup for two title fights at the top of the card. Those two title fights are where things start to get a little messy…”

 

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By In Mixed Martial Arts

The Costs of Control

“Over the weekend, a video surfaced of UFC President Dana White giving a business seminar at Stanford University. In the clip, White discussed why he believed boxing is declining while MMA is on the rise. To him, it’s simple: “[Boxing] has become so greedy. Nobody was ever thinking about the future of the sport. It’s about how much money we can we all put in our pocket right here right now.”

White expounded by posing a hypothetical scenario in which everyone in the room was guaranteed to earn $37 million that year, no matter what: “Guess what you’re gonna do? Not much.” In contrast, the Ultimate Fighting Championship incentivizes its fighters with bonuses, which in turn encourage fighters to perform better. For most fighters, the pay structure is a mixture of a guaranteed fight purse, a bonus for winning and potential bonuses for finishes and performances of the night. This, according to White, is the secret behind the UFC’s success.

Let’s investigate that…”

 

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